The first try of SSPAI

SSPAI.com is a famous Chinese UGC (User Generated Content) technology and lifestyle media. They focus on spreading the idea of using technology to improve life quality.

At summer 2017, they started to offer paid content which has higher quality and more in-depth thinking than other articles on sspai.com.

Responsibility

My job is to design the first three columns’ information poster. I designed drew every part of these posters and infoposters, and SSPAI is keeping the visual style till now. You can access all paid columns here.

These posters are designed to post on social media, and give people information about the content, the author and increase purchase desire.

Since they never tried paid content before and it is unusual for a tech media in China to have paid content, The first column they release is crucial.

Poster / Cover of the first three paid column

Short version of Poster / Cover of the first three paid column

Amusing and attracting.

Same as their early articles, they have a wide range of topics.  The first three paid columns talk about:

· How to the prevention of cervical spondylosis.
· Better time management with the Todoist app.
· Better money management with the Moneywiz app.

Somehow, these topics are very in-deep and serious than normal article on SSPAI.com. To attract people in social media, I decide to draw some amusing illustration and use vibrant colors.

Topic: Task Management | Make task management easy like children’s toy.

Topic: The hard points of learning task management | “An exploring mind” because the task management is hard to learn.

Topic: cervical spondylosis | This part shows some complication of spondylosis, instead of showing an x-ray photo of the spine, this illustration is more funny and safe.

Topic: Money management | “The king at the beginning of the month, the beggar at the end of the month.”

I designed every part of these posters and infoposters, and SSPAI is keeping the visual style till now. You can access all paid columns here.

Infoposters

These are designed to post on social media and fit the ratio and size for mobile screen. Here are the full-look of them: