It's worth to check out the exhibition catalog here.

Background

“Formula” Exhibition is part of the Graphic Design undergraduate Spring 2019 Graphic Design Exhibition series. As the curation leader of E Roon Kang exhibition, create exhibition worklist, floorplan and display. Assist design exhibition identity and documentation.

Responsibility

We are a team of 5 graphic design students, We separate the job into branding, communication, documentation, space & display and curating & content. Each of us is responsible for one aspect of the decision while everyone is participating in each aspect.

Team Manager: Marcus Fei (Me)
Branding Lead: Annie Lee
Communication Lead: Joey Kim
Documentation Lead: Marcus Fei (Me)
Space & Display Lead: Winnie Kuo
Curating & Content Lead: Yazhen Zhang

As the team manager, I mange the time and progress while participating in each aspect of design, especially branding and documentation.

Procedural Logo

Since E Roon Kang’s way of design is to make a “formula” or create a “rule” and then let the formula play to generate the design. So we try to represent “formula” in our identity design system. Here are some early explorations in logo design:

Early logo exploration

Finally, we integrated mathematics and geometry into the logo, and its color and size are growing in a certain area according to the rule of double. This rule can be applied to all colors and sizes.

After some exploration, we decide to make a formula as identity for “formula” exhibition. For example, our logo is a growing square, the length and height will keep growing by 2 each time, and it can be contain in a container such as square, rectangle...